Synovate hires seasoned media researcher, strengthening Media prowess in China
3 November 2009
HONG KONG — Global market research company, Synovate (思緯市場資訊有限公司), today announced the appointment of Jessica Liu (劉榮) as Research Director – Media (媒體研究總監), based in Beijing. This new role will focus on the further development of the media business in China. Jessica adds to Synovate's expertise in this arena globally. Her appointment reflects the increasing need for marketers across the globe to understand the vast and continually changing landscape of media consumption and habits in China.
Synovate Media offers a wide variety of research services that help media organisations, advertisers, agencies and marketers understand what and where people around the world are surfing, reading, watching, using and buying. Synovate's syndicated media studies include PAX and EMS, Young Asians and Media Atlas, all designed to give accurate insights on media and digital consumption, lifestyle, prosperity, and influence across wide audience groups and regions. Synovate will be providing a range of customised media solutions aimed at growing the business of media owners and aiding media specialists with effective media planning.
Ms. Liu has more than 12 years of experience running media research in China. She was one of the first to conduct print media research, as well as developing a range of targeted media services for high value audiences, particularly the increasing affluent market
"I look forward to working with the team of dedicated media professionals at Synovate," says Ms. Liu, "we have exciting plans for media services in China."
Ms. Liu was most recently the research director of IPSOS MediaCT Greater China. Previously she was the vice-General Manager of Sinomonitor.
"We are delighted to have Jessica join us. With the continued rapid pace of change of the advertising industry in China, and the increased complexity of the market, Jessica's arrival is very timely indeed," comments Steve Garton, Executive Director of Media.
Darryl Andrew, CEO of Synovate in China adds: "Jessica's experience spans magazines, newspapers, Out-Of-Home , Internet research and, of course, the ubiquitous TV arena. She has a wealth of exposure with consumer behaviour & attitude research and brand studies. We will enjoy real synergy as we combine Jessica's experience in China with the suite of media solutions that Steve Garton and his team have developed for Asia and the rest of the world."
Contact(s) for this press release
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Jennifer Chhatlani
Global Marketing Director |
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222 South Riverside Plaza |
Tel: +1 312 526 4359 |
Synovate Media offer a wide variety of research services that help media organisations, advertisers, agencies and marketers understand what and where people around the world are surfing, reading, watching, using and buying.
Synovate's syndicated media studies include PAX and EMS, the world's largest series of upscale syndicated currency surveys, Young Asians, which dive deep into the lives of 8 to 24 years old, and Media Atlas, designed to give accurate insights on media and digital consumption, lifestyle, prosperity, and influence across wide audience groups and regions.
Synovate will be providing a range of customised media solutions aimed at growing the business of media owners and aiding media specialists with effective media planning.
For further information, please visit www.synovate.com/research-services/media/.
About Synovate
Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.