Synovate Business Consulting revamps team in India


9 December 2009

INDIA — Synovate Business Consulting (BC), the strategic consulting arm of global market research firm Synovate, has announced a new team for India. Karthik Ramamurthy, previously responsible for the Mumbai business of Synovate BC, has been elevated to head up the practice in India while Suheil Murgai has joined Synovate from SmartAnalyst Inc to manage Synovate's BC Delhi operations. Mr. Murgai will report to Mr. Ramamurthy.

The Synovate BC core India team is now comprised of: Karthik Ramamurthy, Suheil Murgai and Amit Naikare, who is based in Mumbai and also reports to Mr. Ramamurthy.

Ramamurthy held previous stints with Reliance Infocomm and the Boston Group. He is an alumnus of the University of Michigan, HEC School of Management and IIT Delhi.

Murgai worked extensively in research and consulting with SmartAnalyst Inc, and with JK Tyre and ICICI Bank Ltd. He is an alumnus of IMT Ghaziabad.

According to Karthik Ramamurthy, head of Synovate Business Consulting, India, "We have been advising clients on market entry strategy, market sizing and positioning, value chain analysis, pricing analysis, corporate benchmarking, etc. Our clients span all industries, including consumer packaged goods, petrochemicals and chemicals, automotive, food & agribusiness, retail & consumer goods, healthcare, travel & logistics, banking, finance & insurance, government & non-profit and professional services. As with 2009, we foresee an exciting year for our consulting business in 2010 with our operations expected to expand to other markets."


Contact(s) for this press release


Madhurima Bhatia
Head of Marketing and Communications
Synovate India

Tel: +91 11 4618 3010
Mobile: +91 11 999 931 8885
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About Synovate Business Consulting

Synovate Business Consulting (BC) s the strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact based market analysis. BC has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 1,700 consulting engagements covering markets globally. The areas of specialization include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy, and partner diligence.

For more information, please visit www.synovate.com/businessconsulting/.



About Synovate

Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.