Synovate drives further its automotive and telecomm research offerings with senior hire in China
17 December 2009
BEIJING — Global market intelligence firm Synovate today announced the appointment of Sareem Chen as Associate Director – Qualitative. Based in Beijing, Chen will focus on further development of the proprietary qualitative research tools for clients in this market, in addition to the overall qualitative research business in China.
Ms. Chen comments: "I look forward to working with the team here and applying my experience with the suite of industry-leading research tools that Synovate has developed."
Chen has over 16 years of experience in the market research industry across multiple markets in Asia with key specialties in the automotive and telecommunications sectors.
Her most recent role was Associate Director of Qualitative at Nielsen Taiwan. Prior to this, she was the Senior Country Manager at J.D. Power in Singapore, providing research and project management services for her clients in Taiwan and throughout Asia.
Michael Ellis, Director of Synovate in Beijing, comments: "Sareem is well-versed with both qualitative and quantitative research, and has fieldwork management expertise as a consumer research specialist. Sareem's experience will be a valuable asset to clients."
Darryl Andrew, CEO of Synovate in China, adds: "I am very excited to be able to bring a very experienced qualitative professional to China who has considerable experience in the automotive sector. There remains considerable growth opportunity in this industry, especially in branding and communications, as the market becomes increasingly cluttered and competitive."
Contact(s) for this press release
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Joyce Xu
Business Development and Marketing Communications Assistant |
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Telephone: +86 21 6132 2220 |
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Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.