Synovate UK appoints Commercial Director
15 December 2009
LONDON — Leading marketing intelligence agency Synovate has announced the appointment of Neil Davy to the newly created role of Commercial Director in the UK.
Formerly part of Synovate's Global Client Relations (GCR) team looking after some of the company's key global clients, Davy's focus as Commercial Director is now on the UK business. As such, he will lead Synovate UK's development and client relations activities, partnering with Synovate's team of Key Account Directors to ensure the effective use of expertise and further build the company's relationships with clients.
With over 12 years experience in research, Davy started his career in Hong Kong and spent several years working at WPP and Interpublic research agencies in Taiwan, mainland China (Shanghai) and Japan. He moved back to the UK five years ago to take up a Global Account Director role at Research International before joining Synovate in 2006.
Commented Jill Telford, CEO of Synovate UK: "I am delighted that Neil has taken this pivotal role in the UK. He has extensive research experience, most notably in branding, communications and new product development research across sectors. Most importantly, he truly understands the business issues of our clients so we in turn can ensure we are matching the right solution and expertise to the right needs to truly bring the best of Synovate to our clients."
Contact(s) for this press release
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Joanne Humphrey
Associate Director, Marketing & Communications Synovate UK |
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Telephone: +44 20 3059 4808 |
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Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.
For more information on Synovate visit www.synovate.com.