Synovate appoints new managing director for United Arab Emirates, Saudi Arabia and Iran


19 February 2010

DUBAI — Global market research firm Synovate has announced that Clayton Buckley has joined the company as managing director for its offices in United Arab Emirates, Saudi Arabia and Iran.

In his new role, Buckley will be responsible for expanding and overseeing Synovate business in these markets. He will also be actively involved in client work, ensuring that research projects support the client's business objectives.

Buckley has over 25 years of marketing and brand experience with a number of international companies, including Kraft and British American Tobacco. He also has extensive international work experience, having worked in Australia, England, South Africa, Saudi Arabia and UAE. Prior to Synovate, Buckley served as vice president of marketing for Aujan Industries in Dubai, where he oversaw the brand marketing, research, trade marketing, product development and finance departments. He also worked at Almarai in Saudi Arabia managing the company's juices and beverage portfolio.

Kurt Thompson, CEO for Synovate in Central / Eastern Europe and the Middle East (CEEME), said: "I'm excited to welcome Clayton to Synovate. His international marketing and brand background, coupled with his vast business and management experience, will be a tremendous asset to our clients' businesses in the United Arab Emirates, Saudi Arabia and Iran. I look forward to working with him to bring Synovate's unmatched research solutions to our clients in these markets."


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PerHenrik Karlsson
Business Development Director

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About Synovate

Synovate generates insights to help clients drive competitive brand, product and customer experience strategies. Now part of Ipsos, with offices in over 80 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.