Synovate in the media
p&a market research — September 2011
Ged Parton, CEO of Global Clients, Practices and Capabilities at Synovate talks about his role in the ESOMAR Congress 2011 in Amsterdam.
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We Have to Take the Advice We Give to Others (PDF, 4.8Mb)
John Carroll radio interview — 9 June 2011
John Carroll, Head of Synovate Customer Experience, talks to Dubai Eye about what customers really want from the products they buy and the companies that make them.
Audio published with permission from Dubai Eye 103.8
Click the play button to listen to the radio broadcast.
Campaign Asia-Pacific — April 2011
Client Confidence Returns - Marketers are prepared to spend more, but remain focused on accountability. Read the article from Campaign Asia-Pacific, a magazine providing insights and intelligence into ideas, work and the personalities shaping the region's marketing communications industry.
Campaign Asia-Pacific: Client Confidence Returns (PDF, 3.1Mb)
Jan Hofmeyr radio interview — 22 February 2011
Jan Hofmeyr, International of Innovation for Synovate Laboratories, talks about the creation of ideas in the research industry. Hofmeyr states the recession has caused companies to be afraid to innovate.
Listen to a recording of the radio broadcast »
RetailInAsia.com — 19 May 2010
Retail in Asia, the online portal dedicated to the Retail Community with over 18,000 retail industry subscribers across Asia, recently interviewed Maggie Yung, Country Marketing Director for Citibank Hong Kong, to find out how Synovate's Shopper Engage solution was able to reveal what really matters for their retail banking customers. The study provided Citi with key actionable insights to revisit their in-store merchandising strategy. The initiative confirmed Citi's lead as an innovative organization, and Synovate's retail solution capabilities, in delivering impeccable customer service.
Citibank HK finds insights in retailer perspective (PDF, 67Kb)
Marketing News — 30 April 2010
Marketing News, a national publication that looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, discusses conducting multinational research studies in a recent interview with Synovate's Ged Parton. As CEO of global practices and capabilities for Synovate in London, Parton shares his suggestions for getting clients to understand cultural nuances across nations and his concern about the state of the multinational marketing industry today.
10 minutes with Ged Parton (PDF, 923Kb)
Winter 2010
In a recent interview for national graphic, a publication by European branding firm Morillas, Synovate's Gerardo Fuksman and David Cortadellas explore the emotions that guide consumers in the current economy. Their recommendation to brands: Jump right in. There's no way to avoid these types of crises so the only solution is to find channels for growth within them. This means getting to know consumers, including their attitudes and expectations, and responding to them within the new economic and social context as well as within their new set of values. As a first step, it's essential to know what the consumer asks of your brand: is it stability, confirmation, escapism or opportunity?
Consumers and brands cross towards the values extolled by the crisis (PDF, 877Kb)