What are the most influential consumers in Asia Pacific and Latin America going to do next?
The currency for upscale audiences in these regions, Synovate PAX reveals the ever-changing realities of media coverage and consumption trends. In its eleventh consecutive year, Synovate PAX has continual quarterly updates to ensure the data you use is always current, comprehensive and accurate.
Media can be analysed across TV and print, for both regional and local channels and titles - allowing you to see the combined audiences for an advertising schedule. Campaign reach and frequency plus other measures of efficiency allow the best allocation of spending across media types, across selected target and across any selection of countries.
Synovate PAX tracks media, prosperity and influence in 11 countries across Asia Pacific: Hong Kong, Singapore, Korea, Thailand, Indonesia, Malaysia, Philippines, Taiwan, India, Australia and Japan and three countries in Latin America: Argentina, Brazil and Mexico.
Synovate also provides full coverage of affluent European and Middle East consumers through EMS media surveys. Please visit http://www.interview-nss.com/ems/ for more information.
