What are the most influential consumers in Asia Pacific and Latin America going to do next?
The currency for upscale audiences in these regions, Synovate PAX reveals the ever-changing realities of media coverage and consumption trends. In its thirteenth consecutive year, Synovate PAX has continual quarterly updates to ensure the data you use is always current, comprehensive and accurate.
Media can be analysed across TV and print, for both regional and local channels and titles - allowing you to see the combined audiences for an advertising schedule. Campaign reach and frequency plus other measures of efficiency allow the best allocation of spending across media types, across selected target and across any selection of countries.
Synovate PAX tracks media, prosperity and influence in 11 countries across Asia Pacific: Hong Kong, Singapore, Korea, Taiwan, Thailand, Malaysia, India, Indonesia, the Philippines, Japan and Australia, and three countries in Latin America: Argentina and Brazil. and Mexico.
Synovate also provides full coverage of affluent European and Middle East consumers through EMS media surveys. Please visit www.synovate.nl/ems for more information.
