Synovate PAX... media and influence
As the only upscale media tracking survey in the Asia Pacific and Latin American regions, the Synovate PAX results feature continually updated information - information not only about media consumption but about the most crucial of affluent consumers... the innovators and early product adopters.
Ensure you keep up to date on what these people are buying and the types of media they consume so you know how to reach your target audience.
Synovate PAX generates this information about media and consumption trends in a highly flexible manner. Users can look at one country, compare consumption across several countries or access the full 14 market picture of affluent Asians and Latin American residents.
To get a free copy of the Adobe Acrobat Reader, please visit the Adobe website.
Write ups based on Synovate PAX data
- Synovate PAX study celebrates 15th anniversary, revealing the latest trends on lifestyle, spending, digital & media consumption of elite consumers across Asia Pacific (Hong Kong) (PDF, 120 Kb)
- Synovate PAX study celebrates 15th anniversary, revealing the latest trends on lifestyle, spending, digital & media consumption of elite consumers across Asia Pacific (Singapore) (PDF, 212 Kb)
Fact sheets
- PAX 2011 Hong Kong Fact Sheet (PDF, 108Kb)
- PAX 2011 Singapore Fact Sheet (PDF, 298Kb)
PAX 2011 Launch Event Presentation
- Synovate PAX 2011 Celebrating vital insights into affluent lifestyles across Asia Pacific for 15 years (PDF, 4.1Mb)
Latest Results
- PAX Print topline up to Q2'11 (PDF, 33Kb)
- PAX TV topline up to Q2'11 (PDF, 35Kb)
Technical appendix
- PAX 2010 Technical Appendix Q3'09 to Q2'10 (PDF, 146Kb)
Please visit the Synovate News Centre to see more Synovate PAX media releases.
