Synovate PAX... media and influence

As the only upscale media tracking survey in the Asia Pacific and Latin American regions, the Synovate PAX results feature continually updated information - information not only about media consumption but about the most crucial of affluent consumers... the innovators and early product adopters.

Ensure you keep up to date on what these people are buying and the types of media they consume so you know how to reach your target audience.

Synovate PAX generates this information about media and consumption trends in a highly flexible manner. Users can look at one country, compare consumption across several countries or access the full 22 market picture of affluent Asians and Latin American residents.

To get a free copy of the Adobe Acrobat Reader, please visit the Adobe website.

Latest Results

• PAX AP Q2'09 regional print media result (PDF, 26Kb)
• PAX AP Q2'09 regional TV media result (PDF, 25Kb)

Fact sheets and presentations based on Synovate PAX data

• PAX 2009 Launch Presentation (PDF, 5.71Mb)
• Synovate reveals HKs affluent spending more despite economic downturn (PDF, 217Kb)
• PAX 2009 Hong Kong Fact Sheet (PDF, 86Kb)
• Synovate PAX survey reveals the power of Asians affluent during the downturn (PDF, 200Kb)
• PAX 2009 Singapore Fact Sheet (PDF, 71Kb)
• PAX 2009 Philippines Fact Sheet (PDF, 70Kb)
• PAX 2009 Korea Fact Sheet (PDF, 65Kb)

Technical appendix

• PAX 2009 Technical Appendix Q3'08 to Q2'09 (PDF, 207Kb)

Please visit the Synovate News Centre to see more Synovate PAX media releases.