Technical information
Synovate PAX is the largest upscale media survey in the Asia Pacific and Latin American regions, and is conducted to exacting standards.
For Synovate PAX users
In common with all market research estimates, the results should be interpreted
with knowledge of the sampling margins which apply to the estimates. The figures
in Synovate PAX can fall within a range which can be calculated from the sample
size and the results for a specific analysis. All users of the information
are requested to familiarise themselves with the technical information.
