In every school, there seems to be eternal, standard favourites at the science fair. "Lava" reeking of vinegar and baking soda spouts year after year from homemade volcanoes, and the dim flicker of a tiny light bulb powered by lemons continues to wow adults and children after many decades. Considering that lemons, brass thumbtacks, and steel paperclips seem so ordinary on their own, it's hard to imagine that the combination of their elements can produce a volt of electricity.

Synergy works in the same way. The American Heritage dictionary defines it as "The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects." Synovate builds on synergy by adding innovation. If you're interested in seeing how Synovate's resources can help you get more out of your business, click here.

As the saying goes, when life hands you lemons, make electricity.

Artwork by Bart Dluhy. Bart is one of the many art students affiliated with UGallery.com. Please click here to see or purchase more of this artist's work.