Synovate Connections
Connections predicts the impact of communications on brand equity by using the most accurate predictor of market share available today.
It does not use advertising recall or liking because these do not predict accurate business results. It shows who will react positively to your communications by analyzing segmented responses. It reveals the emotional connections between your brand and your target market.
Connections gives you:
- Equity Impact: An index that measures the likely effect on brand equity as a result of advertising communication.
- Segmented Responses: Measuring brand equity to determine if it stays the same, decreases or increases in response to advertising communication.
- Emotional Connection Score: A numbered score between 0 and 100 that assesses the overall level of emotional connection that the advert achieved for the brand.
- Mind Clouds uses text mining to visually represent the associations formed by the advert for the brand.
See how Synovate Connections can uncover the essence of a successful ad. Download the Warc article .
