Prediction in Marketing Research:

A three part white paper series by Synovate Director of Innovation Jan Hofmeyr

There's a lot of confusion in the market research industry about prediction. This series of papers has been written to help explain the various methods being used, what they mean and how to get the best results when doing market research with customers. Register now to download these three white papers.


You will learn:
  • The difference between Aggregate and Respondent level validity, and why it matters
  • The validity of customer satisfaction, purchase intention, and Net Promoter Score
  • What prediction in market research really is and how to apply it to your business