Synovate Diversity market research (United States)
Multicultural consumer insights expertise
The demographic landscape in the United States is changing. According to the 2010 Census, over one third of the U.S. population is comprised of ethnic minority groups. Synovate offers full service specialized research for the following markets:
- Hispanics
- African-Americans
- Asian-Americans
- Gay, Lesbian, Bisexual and Transgender (GLBT)
- Other Diversity groups
Synovate's Diversity team has been following trends in the multicultural populations for more than 30 years. We provide multicultural insights and strategic consulting to help our clients make better business decisions in the valuable and growing minority segments that are traditionally underserved by marketers. By partnering with Synovate's leading industry experts, we promote best practices and techniques to effectively research these multicultural groups, tailored specifically to your needs.
Diversity services
The U.S. Diversity Markets Report — This syndicated publication covers demographics and market characteristics for the rapidly growing Hispanic, African-American and Asian-American markets. Order now»
TeleNación — Our monthly Hispanic telephone omnibus conducted among 500 Hispanic adults nationwide, or a market specific sample of 300 Hispanics in each of the top 10 Hispanic markets.
Contact us for more information about Synovate Diversity research
