Synovate market research for government and public / voluntary agencies
Our Public Sector Research Group specialises in the survey and market research needs of government agencies and non-profit organisations.
Synovate is a full service market research firm with public sector expertise in five main areas:
- Service evaluation and improvement, including customer experience
- Mapping the Ideal Customer Experience with customers, staff, and other stakeholders
- Measuring customer experience against the ideal
- Developing the service transformation plan
- Embedding the results
- Policy research / opinion polling
- Qualitative
- Quantitative
- Deliberative engagement and co-production (juries, workshops, events, summits)
We have experience in gaining access to seldom-heard communities such as children and young people, older people, minority / ethnic communities, disabled people and very low income people.
- Social marketing and communications, including charity fundraising
- Strategy research (insight / segmentation / strategy planning)
- Campaign testing (Brand & Communications)
- Campaign evaluation (Brand Value Creator)
- Statutory consultation
- Development of consultation documents and questions
- Marketing testing
- Management of all response mechanisms (ensuring clear audit trail), including:
- Mailbox, e-mailbox, telephone helpline support
- Survey data collection
- Deliberative event management
- Group discussions with seldom-heard
- Public meeting management
- Analysis and reporting
- Political (election exit) polling
Types of government / public agencies we serve:
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