Lifestage, Lifestyle and Lifetrends
Young Adults Revealed
Young Adults Revealed is Synovate's new global study conducted on young adults between the ages 18-24.
Research is conducted online in 26 countries worldwide by Synovate's new life-stages team.
Synovate OnePointNine
1.9 is the lowest level of seismic activity discernible by human beings. OnePointNine is the new community
of international researchers from Synovate whose goal is to detect, understand and analyse young adults'
behaviour within specific life-stages and how that can affect the way they perceive, consume or enjoy
a particular brand or product.
Young Asians
Eight to 24 year olds across Asia manage to fit 38 hours worth of activities into every 24-hour day.
How? Multitasking. They message friends while they watch TV. They chat on the phone and online at the
same time. They download while they study (yes, some does get done!).
