Young Asians
Their lives revolve around three screens - television, computer, and mobile. They trust ads, like things personalized the way they want, and are hungry for new experiences even if it means breaking the rules.
They are the generation creating a new world order. Is your business adapted to winning the hearts and wallets of 8 to 24 years old across Asia?
Synovate Young Asians, a study covering the entire youth audience group from childhood to early adulthood across 11 markets in Asia, can give you a comprehensive picture of today's young Asians. Being a syndicated study, it is cost effective to purchase, and flexible in selecting just the information you need.
Synovate Young Asians can tell you about:
- Product ownership - household and personal
- Leisure activities and lifestyle - sports, music, gaming and more
- Role of new technologies and digital media in lives
- Media consumption through the day
- Online and mobile consumption
- Attitudes and motivations
- Favourites: singers, comic characters, sports stars and consumer electronic brands
Market insights are available on youths in China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
