Become a subscriber of Get customer satisfaction metrics that link directly to what your customers actually do
Does your current customer satisfaction system help you predict what your customers will do? Is there a clear link between the metrics in your research and what your customers are doing in the real world?
The biggest problem with most customer satisfaction systems is that they don't have much connection to customers' real world behaviour. Unfortunately this leads to misinformation, and companies trying to improve their performance based on inaccurate customer metrics.
Synovate's True Customer View is a proven customer relationship system that's already been validated across industries to comprehensively measure your customers across their experiences, attitudes and behaviours. It's the only customer experience system that takes your competitors into account, including their competitive position and activities. True Customer View also links directly to your market share.
If you already have a customer experience system, True Customer View can enhance it. If you don't, True Customer View can work on its own to show you a complete view of the multiple influences affecting your customers' relationship with your company and brand.
Synovate believes it takes more than a single measurement to fully know, understand and see what your customers see, and your competitors' activity must be part of the picture. True Customer View gives you that full view.
Contact us to find out how TCV can help you fully understand your customers
Marketing Research Expertise
Synovate in South Africa was established in 1989. We offer the highest levels of market research expertise and exceptional human and technological resource and our data collection capabilities are unsurpassed in the South African market.
We have offices in Bryanston (Head Office), Rivonia, Durban and Cape Town and employ over 500 people in South Africa.
Synovate South Africa is ISO 9001: 2000 certified, making us the first market research company in South Africa to achieve this status.
We are members of SAMRA and ESOMAR.
Synovate South Africa are the tracking experts and have the systems to optimise project efficiency, flexibility and scaleability.
With offices in all of South Africa's main centres, we serve the local communities; ensuring cost efficiencies.
We are a rated BEE agency and are committed to the principles of BEE.