Marketing Research Expertise

Synovate, the market research arm of the Aegis Group Plc generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our “biggest small company” approach combines best in class global market research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients’ research requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

Synovate in South Africa

Synovate in South Africa was established in 1989. We offer the highest levels of market research expertise and exceptional human and technological resource and our data collection capabilities are unsurpassed in the South African market. Synovate in South Africa has been a preferred supplier of market research to leading blue chip companies in South Africa for 21 years.

We have offices in Bryanston (Head Office), Rivonia, Durban and Cape Town and employ over 500 people in South Africa.

Synovate stays ahead in our field with the superior quality of market research that we offer our clients, our value-add approach to insightful results and our sector-focused expertise.

Our data collection and methodological track record demonstrates that we are able to offer cutting edge thinking and back it up with robust and reliable practice in field.

Our seamless global geographical reach is invaluable in terms of the additional expertise and knowledge that it brings to our clients’ projects.

We are proud to state that we are ISO 20252 (specific to market research) and ISO 9001:2000 certified.

At our last rating, we received a level 6 rating as a contributor to the principles of BEE and we continue to pursue this matter aggressively.

Our CSR initiatives are numerous and varied and are focused mostly on how we can contribute to a sustainable improvement in charity driven projects around South Africa.

Sector Focused approach to Market Research

From its roots as Proactive Insight, Synovate in South Africa has enjoyed a long and productive relationship with our clients and has been the primary supplier of market research to the market for many years.

We have a broad and diverse range of clients, but at the same time we retain a very targeted and specific approach to each field. At Synovate we relentlessly dig as far as we can into each of our sectors to find out all there is to know and to offer our clients informed and valuable insights. This has resulted in what we term vertical expertise in the following sectors:

Synovate South Africa are tracking experts in market research and have the systems to optimise project efficiency, flexibility and scalability.

We are members of SAMRA and ESOMAR.