News
The Young and the Techno-Savvy: South Africa’s Young Adults Revealed
BRYANSTON – South Africa’s young, techno-savvy adults have set the record straight in a study conducted by global market research company Synovate. read »
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14 October 2008
Vehicle Quality at its best since first measurement in 1992
BRYANSTON – Vehicles with exceptional product quality were recognised today with the release of Synovate’s Quality Awards for 2008. read »
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04 September 2008
Faster Vehicles Become Victims of Road Rage
BRYANSTON – High performance and sports car drivers are most likely to be victims of road rage, according to a recent road rage survey by Synovate. read »
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21 August 2008
Social networking – everyone is doing it. Or are they?
BRYANSTON – Over two thirds of all South Africans say that beauty is essentially about non-physical attributes but this does not mean that they don’t have plans to improve their looks. Top of their list would be personal shoppers and self-indulgent treatments, according to a recent global study on beauty conducted by Synovate. read »
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21 August 2008
Personal Shoppers and Pampering top South Africans’ beauty wish list
BRYANSTON – Over two thirds of all South Africans say that beauty is essentially about non-physical attributes but this does not mean that they don’t have plans to improve their looks. Top of their list would be personal shoppers and self-indulgent treatments, according to a recent global study on beauty conducted by Synovate. read »
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26 August 2008
Concerns about climate change hit home
BRYANSTON – 77% of South Africans have expressed their concern about climate change, according to a global survey conducted by BBC World News and Synovate. This is 5% higher than the global average of 72% across all markets surveyed. read »
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1 July 2008
Synovate's Africa offering strengthened by Steadman Group acquisition
BRYANSTON - Synovate, the market research division of Aegis Group plc, today announced that it has acquired the Steadman Group, a leading provider of market research, media monitoring and strategic management consulting. read »
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2 July 2008
Customer satisfaction in the motor industry - A different view
BRYANSTON – Does being a man mean that you are more likely to complain about service or be less satisfied when buying a car? Does being younger mean that you have less experience and are more easily satisfied when you buy or service your car? Not necessarily, according to market research company Synovate’s recently published Sales and Service Satisfaction results. read »
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21 May 2008
Should I stay or should I go? Synovate survey reveals South African attitudes towards emigration
Bryanston – According to a recent survey by global market research company, Synovate, 20% of South Africans are definitely planning on emigrating or seriously considering it. read »
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29 April 2008
Does money make the world go round?
BRYANSTON – Above all else, South Africans define financial success as being able to provide the basics of food and shelter for their families. This is according to a global study carried out by market research company Synovate. read »
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15 April 2008
Synovate Quality Awards reveal consistent improvement in the automotive industry
JOHANNESBURG – Synovate has announced the 2008 Synovate Quality Awards for Sales and Service Satisfaction in the Automotive industry. These awards recognise service excellence and are acknowledged as the highest accolade for customer service in the South African motor industry. read »
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15 April 2008
The light on the other side of loadshedding
BRYANSTON – Recent loadshedding activity has led 90% of South Africans to cut down on electricity usage, according to a recent survey conducted by global marketing research company, Synovate. read »
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03 March 2008
Synovate Launches New System to Measure Barriers and the Impact It Has on a Brand’s Market Share
Global market research company Synovate today announced that it has just launched a new solution called Market Barriers. The system which can be added to clients existing tracking programmes quantifies the degree to which brand performance is a function of factors beyond brand relationship. read »
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03 March 2008
It’s in the Jeans
BRYANSTON – Sixty two percent of South Africans keep a keen eye on the jeans brands worn by others on the street. This is compared to a 26% global average, according to a recent global study conducted by Synovate. read »
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21 February 2008
Clean living in emerging markets
Bryanston – Thirty nine percent of South Africans pay someone else to clean their homes, according to a global study conducted by market research company Synovate. This is compared to a 27% average in emerging markets and a 12% average in developed markets. read »
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29 January 2008
Has vehicle quality improved?
Bryanston – Over the past decade there has been a notable improvement in the quality of vehicles that are driven on South African roads. Although there are still customers who experience problems with their vehicles, the automotive industry has made dramatic strides in achieving the highest levels of quality. read »
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29 January 2008
Looking past this year’s rankings: Automotive brand quality over time
Bryanston – ‘Most Improved Brand’ for vehicle quality goes to Opel in Passenger Vehicle, Land Rover in Recreational Vehicle and Isuzu in Light Commercial Vehicle. read »
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08 January 2008
Survey points to Chester Williams as favourite for Springbok coach
Bryanston - Chester Williams is the favourite for the new Springbok coach, according to a recent Synovate survey where respondents were asked their opinions on a number of issues recently confronting the national teams. read »
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