Synovate Appoints Managing Director for Milan
ROME — Global market research company Synovate today announced the appointment of Fabrizio Giordano as Managing Director of its office in Milan and Head of the Synovate Brand and Communications Practice in Italy.
Giordano joins Synovate after 13 years at Millward Brown, most recently as Managing Director in Brazil. He also served as European Business Development Director and Managing Director of that company's entertainment business. Giordano’s appointment brings him full circle as his first role in market research came with Isis Research, which was acquired by Synovate in 2003.
Ged Parton, Synovate CEO for Southern Europe, says Giordano will further strengthen the company's leadership team in Italy. "Fabrizio brings with him broad research expertise and strong management and client-service skills which will allow Synovate to expand its offerings across a wider range of sectors.
"With Massimo De Benedittis leading our overall Italian operation and Rossana Dell'Isola managing its qualitative side, this creates an incredibly powerful triumvirate of leadership talent that will drive our Italian business forward."
Parton added that "Fabrizio's well-honed brand and communication skills will put Synovate Italy in pole position to develop our profile and expertise in this space."
Commenting on his appointment, Giordano said: "I am really excited about this opportunity. I will concentrate my efforts on further growing Synovate's presence in the marketplace and making sure our clients get the best from us."
Giordano will report to Massimo De Benedittis, Managing Director of Synovate Italy.
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About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,000 staff across 51 countries. More information on Synovate can be found at www.synovate.com.
About Aegis Group plc
Aegis Group plc is one of the world's fastest growing marketing communications groups. It operates in media communications with Aegis Media, which includes Carat, Vizeum, Posterscope and Isobar, and market research with Synovate. Listed on the London Stock Exchange, Aegis is capitalised at £1.5 billion. More information on Aegis Group plc can be found at www.aegisplc.com.