Breaking news
30 November 2006
Synovate reinvents brand research
CAPE TOWN – Synovate has launched a revolutionary new market research system which allows brand owners to consistently predict the sales impact of their marketing investments. read »
17 November 2006
Gauteng Traffic: Braving the Rush Hour
BRYANSTON – 30% of Gauteng motorists believe that the High Occupancy Vehicle (HOV) strategy could work in reducing traffic congestion, according to the recent Synovate Rush Hour Survey. Only 22% of respondents interviewed were positive in their evaluation of the recent trial over the week of the 23rd – 27th October initiated by the Department of Transport, where one lane on selected highways was closed to those travelling with only one or two persons in their vehicle. Just over half of those interviewed (55%) deemed this exercise to have been unsuccessful. read »
9 November 2006
Customer satisfaction increases in the Telecommunications industry
BRYANSTON – The Synovate SAS Index™ (South African Satisfaction Index) results for the telecommunications industry have been released, showing an increase in customer satisfaction with customer service across all the telecommunication providers. Overall satisfaction in the industry has increased from 79% in November 2005 to 82% this year. read »
16 October 2006
The Synovate Quality Awards 2006 winners announced
BRYANSTON – Synovate today announced the winners of The Synovate Quality Awards 2006 for Product Quality. read »
9 October 2006
Synovate Quality Awards (Product Quality) 2006... read »
9 October 2006
Domestic tourism cools over the winter months
BRYANSTON — As South Africa celebrated Tourism Month in September, Synovate released its third reading of Synovate’s Domestic Tourism Barometer... read »
10 August 2006
Meet the "Stressettes": Young women feeling the pressure to be and have it all
Every generation of young women faces some identity struggles, but a recent study suggests that today’s women are feeling more pressure than ever before to succeed both personally and professionally. According to a recent study conducted in the U.S. and Canada by global market research firm Synovate, a growing number of young women today are in a constant identity struggle to be viewed as both the “hot”, desired girl as well as the successful, independent woman.... read »
8 August 2006
Synovate initiates 'From Now to Wow'
CHICAGO - Synovate today launched a major initiative to promote growth and better align the company with the needs of global clients.... read »
4 August 2006
Genetically Modified Foods – Delight? Or Fright?
BRYANSTON Anything that makes food taste better is fine, according to 62 percent of South Africans who are familiar with genetically modified foods, global market research company Synovate has revealed. That statement is sure to be abhorrent to the 89 percent of corresponding Greeks who believe such products may be harmful.... read »
21 July 2006
Synovate announces expansion of its global media research services
CHICAGO Leading global research firm Synovate has announced an expansion of its media research services.... read »
5 July 2006
Living with – or without – technology
Almost half of us think new technology looks cool even if we don’t understand it, according to a recent Synovate survey. The global market research company also learned that while a mobile phone is the gadget most people could not live without, almost onequarter of respondents claim they could live without any of their hightech toys.... read »
27 June 2006
Mobile number portability (MNB) – how loyal are you to your network?
BRYANSTON – 21% of cell phone users believe that they will change networks once mobile number portability (MNP) comes into play, a recent Synovate survey has revealed.... read »
7 June 2006
BRYANSTON – 38% of South Africans are prepared to call in sick to watch the World Cup, according to a recent global Synovate survey.... read »
6 June 2006
Another Petrol Price Increase – is it time for alternative engine technologies?
BRYANSTON – Despite the numerous petrol price increases South Africa has undergone this year (approximately 18% since the start of the year), awareness and adoption of alternative fuel engine technologies are fairly low, according to a recent Synovate survey.... read »
30 May 2006
Moving the Customer Loyalty Needle
BRYANSTON – It is possible to move the needle on customer loyalty, says Larry Crosby, CEO of Synovate Loyalty, but doing so requires a holistic approach. Speaking at an event hosted by Synovate South Africa last week, Dr Crosby discussed what leading companies are doing today to move customer loyalty to the centre of their business strategy.... read »
26 May 2006
THE average satisfaction levels of domestic travellers in South Africa has risen from 78% in November last year to 81% in March this year. This is according to Synovate’s South African Domestic Tourism Barometer, a unique study focusing on the more affluent domestic traveller.... read »
3 May 2006
Is employee loyalty a thing of the past?
BRYANSTON – Forty percent of employees think it’s no longer possible to be as loyal to a company as in the past, with the French – at 56 percent – expressing the highest such sentiment, a recent Synovate survey has found.... read »
11 April 2006
Will the Gautrain serve its purpose?
BRYANSTON – Only 48% of current Tshwane Johannesburg car commuters are likely or extremely likely to use the Gautrain, which means one of the project’s main objectives – alleviating traffic congestion – may not be achieved, a recent Synovate survey reveals.... read »
April 2006
Gautrain will do B-Y, but what about A and Z?
BRYANSTON – A recent Synovate survey has confirmed that the feeder systems and parking areas at the stations will play a crucial role in ensuring the success of the Gautrain.... read »
April 2006
BRYANSTON – A recent Synovate survey has revealed that the optimal price that car commuters, currently travelling between Tshwane and Johannesburg, are prepared to pay for a Gautrain ticket is R20.... read »
April 2006
BRYANSTON – A recent Synovate survey has revealed that perceived safety on the Gautrain is the main deterrent for using the rapid rail link once it has been built.... read »
10 April 2006
He’s Just Into You – Wrinkles and All
BRYANSTON – MTV bootyshaking minx or Sophia Loren? In a recent Synovate survey of seniors aged 55 or older, there is no contest – nearly 40 % of men in 12 key markets said older women were just as attractive as their younger counterparts. In a day and age when Hollywood roles for older actresses are in rapid decline and Botox use starts in the teenage years, this is refreshing news.... read »
3 April 2006
Top Manufacturers in Tight Tussle for Awards
JOHANNESBURG (April 3, 2006) – Nissan has worked its way to the top of the Synovate Quality Awards in a closely-contested and highscoring annual survey of sales and service satisfaction in South Africa’s motor industry.... read »
3 April 2006
Synovate pushes envelope in SA Auto Research
JOHANNESBURG (April 3, 2006) – Synovate’s Competitive Customer Satisfaction Index (CCSI) has again ably demonstrated the efficiency of telephonic tracking surveys in the automotive sector.... read »
3 April 2006
Pinpointing Satisfaction requires technical expertise!
JOHANNESBURG (April 3, 2006) – "Satisfaction" is a pretty blackandwhite issue – either you’re happy or you aren’t. But if you want to compare the satisfaction levels of over 50 000 customers, and determine which motor manufacturer’s dealerships best met their needs – as you can imagine, things get a lot more complicated.... read »
16 March 2006
Telephone vs. Mail: fishing where the fish are
Bryanston – What works best for market research tracking surveys: telephone or mail questionnaires? Synovate tackled this sometimes contentious subject at the SAMRA conference this week.... read »
16 March 2006
Hofmeyr joins Synovate as Global Head of Insights for new brand practice
LEADING brand commitment expert Jan H. Hofmeyr has been appointed Global Head of Insights for Synovate Brand & Communications, the company’s newest practice, effective April 1st.... read »
13 March 2006
Temperature of Domestic Tourism in South Africa? Hot!
BRYANSTON – Travel consumers want atmosphere, memories, escapism, responsive hosts and their expectations met, according to Synovate’s first measurement of the South African Domestic Tourism Barometer, a unique study focusing on the upper LSM’s.... read »
3 March 2006
Synovate launches specialist loyalty practice
JOHANNESBURG – Synovate, the global market research firm which forms part of Aegis Group plc, has announced the launch of its new speciality practice, Synovate Loyalty.... read »
28 February 2006
Bird Flu: Is anyone ducking the issue?
JOHANNESBURG – Almost half of Indonesians and Turks have stopped eating chicken as a result of the threat of bird flu, a recent Synovate survey has discovered.... read »
22 February 2006
BRYANSTON – Synovate in South Africa has been testing the waters regarding the Gautrain.... read »
8 February 2006
Western consumers still sceptical about quality of 'Made in China' and 'Made in Korea' labels
ONLY one in eight respondents from the US and key markets in Europe think highly of the quality of products made in China and Korea, a recent Synovate survey showed.... read »
2006
BEE Market Research Company wins one of SA's biggest Contracts
The South African Advertising Research Foundation (SAARF) has awarded a substantial portion of its media industry research contract to a proper BEE company. This dynamic decision has ended a 30 year monopoly of the contract by a single research supplier. The industry has been motivating for change for a number of years now and it is reputed that it was partly the impressive BEE scorecard which enabled African Response to clinch its half of the contract.... read »
2006
Synovate expands into Scandinavia
LONDON — Aegis Group plc ("Aegis" or "Group") the media communications and market research group – announced today that it has acquired the Scandinavian market research group, Univero, the holding company for MMI Univero (Norway), TEMO Univero and LUI Univero (Sweden), Vilstrup Univero (Denmark) and Fieldwork Scandinavia.... read »