Breaking news
18 December 2007
Road rage in South Africa sees a slight decrease
BRYANSTON – 50% of South African drivers have experienced aggressive or threatening driving behaviour from other drivers in the past 12 months, according to Synovate’s recent road rage study. This is a 4% decrease since the last measurement in May 2007. read »
28 November 2007
National Credit Act receives positive response
BRYANSTON – Synovate today released the results of their survey on the impact of the new National Credit Act (NCA) on ordinary South Africans. Synovate contacted 676 people in metropolitan areas to investigate perceptions of the NCA. Of those, 177 had never even heard of the law. The remaining 499 respondents had heard of the law and 41% believed they had been personally affected by the new law. read »
2 November 2007
Synovate Expands Footprint in Australia and New Zealand with Research Solutions Deal
Bryanston- Leading global market research firm Synovate today announced its acquisition of Research Solutions, one of New Zealand's largest independent full-service research agencies. read »
22 October 2007
The makings of a quality vehicle
Bryanston – Synovate today announced the winners of the Synovate Quality Awards for Product Quality. read »
2007 another great year for vehicle quality
BRYANSTON – Synovate today announced the winners of the Synovate Quality Awards 2007 for Product Quality. read »
11 October 2007
Synovate Appoints Global Qualitative Leaders
LONDON – Global market research company Synovate has announced three key leadership appointments to its Qualitative organisation. read »
10 October 2007
BBC World and Synovate unveil global attitudes to democracy
London, Wednesday 10 October 2007. More than half the people surveyed in a global opinion poll for BBC World believe that terrorism can destroy democracy. read »
26 September 2007
BRYANSTON – A recent global study conducted by Synovate has revealed that out of 15 markets surveyed across the globe, South Africa is one of the least in favour of smoking bans. read »
26 September 2007
Synovate Announces Leadership Changes in CEEME
NICOSIA – Global market research company Synovate today announced that Nicos Rossides, CEO for Central/Eastern Europe and the Middle East (CEEME), will be leaving the company on 14 September. read »
26 September 2007
Synovate Appoints Managing Director for Milan
ROME — Global market research company Synovate today announced the appointment of Fabrizio Giordano as Managing Director of its office in Milan and Head of the Synovate Brand and Communications Practice in Italy. read »
26 September 2007
Synovate Appoints Patrick Glydon as Chief Financial Officer
LONDON – INTERNATIONAL market research firm, Synovate, today announced the appointment of Patrick Glydon as its new Global Chief Financial Officer, effective from 1st September 2007. read »
26 September 2007
Synovate promotes Mary Beth Lake to MarketQuest CEO
CHICAGO — Global market research company Synovate has announced the promotion of Mary Beth Lake to MarketQuest CEO. read »
26 September 2007
KyungEun Chang promoted to Managing Director for Synovate Korea
HONG KONG — Leading global market research company Synovate today announced the promotion of Mrs KyungEun Chang to Managing Director of Synovate Korea. read »
30 August 2007
Domestic Tourism’s autumn / winter wave remains constant
BRYANSTON – Satisfaction in Domestic Tourism during the South African autumn / winter quarter yielded a constant rating of 78%, according to recent results from Synovate’s Domestic Tourism Barometer read »
31 July 2007
How will SAA become world class?
Recent statistics published by the Star Alliance, of which SAA has recently become a member (Lufthansa Magazine 05 / 2007) have raised some interesting issues regarding South African Airlines’ operations in comparison to other member airlines globally. read »
31 May 2007
Synovate launches new market potential solutions
CHICAGO – Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a product or service. read »
31 May 2007
BRYANSTON – More than a half (54%) of South African drivers claim to have been on the receiving end of aggressive or threatening driving behaviour in the past 12 months, according to a recent study by Synovate. read »
22 May 2007
The new price of shopper loyalty
NEW YORK – American shoppers require that products be on sale in the grocery aisle - not only when they’re trying a new brand, but even when buying those brands they already strongly prefer, according to a new survey by global market research firm Synovate. read »
9 May 2007
BRYANSTON – The first quarter of 2007 has seen little fluctuation satisfaction amongst domestic travellers, according to the latest results from Synovate’s Domestic Tourism Barometer, a unique study focusing on the more affluent domestic traveller. read »
17 April 2007
Battle of the brands for emerging market hearts
BRYANSTON – While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. read »
11 April 2007
Synovate and BBC World unveil global attitudes to climate change
BRYANSTON - International market research firm Synovate have announced the key findings of its first global opinion survey carried out in conjunction with the 24-hour international news and information channel BBC World. read »
02 April 2007
Synovate Quality Awards to Top Vehicle Manufacturers
JOHANNESBURG (April 2, 2007) – The Synovate Quality Awards have once again resulted in a close battle between South Africa’s vehicle manufacturers to reach the top of the ranking in Synovate’s annual survey of Sales and Service satisfaction in the local motor industry. read »
30 March 2007
Synovate enjoys industry-topping growth
LONDON – Aegis Group plc, which owns global market research company Synovate, has reported 2006 preliminary results showing another year of excellent progress as business positioning and product investment deliver a 10th straight year of market outperformance. read »
19 March 2007
Teaching children financial responsibility
BRYANSTON – The vast majority (91%) of South African parents teach their children to save money, reveals global market research company Synovate. American parents expect their children to do chores for their pocket money, while more than half of parents in Cyprus teach their kids about the stock market. read »
07 March 2007
Domestic Tourism continues to please
BRYANSTON – Satisfaction with Domestic Tourism stabilised over the last six months of 2006, according to the latest results from Synovate’s Domestic Tourism Barometer. Overall satisfaction when travelling within South Africa remains at 78%. read »
06 March 2007
Not all vehicle owners are equal
BRYANSTON – As we all know, the South African motoring public is far from a uniform group of consumers. Given the number of languages, cultures, races and age groups in the market, this is hardly surprising. Based on our traditional view of people one could well expect that a 21-year old Afrikaans female may have different vehicle preferences to a 45-year old Xhosa male. read »
05 March 2007
Do Motorsports rev up South African Brands?
BRYANSTON – More than a third of motorsports fans in our country state that they would be influenced by a manufacturer’s success on the racing circuit when buying a car or motorcycle, according to a recent global survey by Synovate. read »
02 February 2007
Desperately seeking love online
BRYANSTON – Only 12% of South Africans have used the Internet to find love. This is compared to 29% of the French and 21% of Filipinos interviewed in a global survey about dating perceptions, use of the Internet to find a romantic partner and the level of success that they have had. read »
30 January 2007
Synovate further strengthens its position in the Netherlands with Interview-NSS
LONDON – Synovate, the market research arm of Aegis Group plc, announced today that it has acquired Interview-NSS, The Netherlands’ largest independent full-service market research company. read »