Breaking news
1 December 2010
MOSCOW – Synovate, one of the world’s largest market research companies, today announced that it is further expanding its presence in Russia by signing an agreement to acquire a majority stake in COMCON. Synovate’s existing Russian business and COMCON, Russia’s leading independent market research agency, will combine their capabilities and resources to leverage Synovate’s global reach and establish the leading market research player in Russia. read »
24 November 2010
Synovate launches dedicated Mystery Shopping Business Unit
BRYANSTON - Synovate in South Africa has enhanced its Mystery Shopping offering to clients and prospects with the launch of a dedicated Mystery Shopping business unit. read »
15 November 2010
Synovate Quality Awards: 2010 Winners announced
The winners for the Synovate Quality Awards 2010 have been announced and Toyota and Mercedes-Benz have emerged as this year’s frontrunners, boasting excellent product quality across their range of vehicles in South Africa. read »
11 October 2010
Customised Mobile Contracts: A South African reality or just a dream?
BRYANSTON - Eighty-three percent of mobile users would prefer a customisable package / contract where they could choose the amount of airtime, SMS’ and data they receive each month. This is according to a survey conducted around mobile matters by global research company Synovate. read »
1 September 2010
Synovate launches True Customer View
BRYANSTON – On Wednesday 25th August, Synovate successfully launched its revolutionary new customer relationship insights and performance management system. Over 100 marketing and research professionals gathered to listen to Dr Jannie Hofmeyr present Synovate’s new innovation and how it challenges market research theories that have long been held as real. read »
20 August 2010
South African consumers reveal what makes them ‘click’ online
BRYANSTON - One-fifth of South African consumers with Internet access state that they have shopped online in the past six months and the most popular choices for online purchasing amongst this group are movies and music downloads – cited by 44% of respondents as regularly purchased. This is according to a survey conducted by global research company Synovate. read »
22 July 2010
The technology debate: Soccer fans vote yes!
BRYANSTON – Widely publicised and highly controversial decisions by match officials during the Soccer World Cup prompted research company Synovate to canvass 300 World Cup fans visiting South Africa. The intention was to uncover what supporters thought of the officiating during the tournament and whether, or not, technology should be introduced to support referees. read »
22 July 2010
African Response appoints Mamapudi Nkgadima new Managing Director
JOHANNESBURG - Global market research firm Synovate has announced that Mamapudi Nkgadima will take on the position of managing director of its company African Response. read »
3 June 2010
Climate change concern amongst South Africans remain high
77% of South Africans state that they are concerned about Climate Change compared to a global average of 69%. read »
17 May 2010
Synovate’s Qualitative Business booms
BRYANSTON - Synovate in South Africa has established a Qualitative Business Unit, headed by newly appointed Qualitative Director, Maree Fouché. read »
9 March 2010
84% of South Africans cannot live without their phones
BRYANSTON – 84% of South Africans ‘cannot live’ without their cell phone. This is according to latest findings by market research company, Synovate. read »