Synovate South Africa is driven by curiosity. We have the passion and zeal to go further, dig deeper and leave no stone unturned in finding the intelligence that will make a difference in your market. If there is no obvious way, we’ll invent it. Because the one thing smart people have in common is curiosity.

Synovate in South Africa was established in 1989 and is the primary supplier of customer loyalty research to the market. With our international and Pan-African footprint we export our South African expertise, products, solutions and models across Africa (and the world) and are the marketing research partners to over 110 blue chip clients and the largest marketing research company in Southern Africa

Why choose us

• Synovate South Africa offers the highest levels of marketing research expertise and exceptional human and technological resource.
• Our face-to-face, telephonic and electronic data collection capabilities are unsurpassed in the South African market (we conduct over 1 million telephonic interviews per annum).
• These capabilities are complemented by a team of research professionals (research, marketing, management, consulting, strategic and IT specialists) and a far reaching field staff.
• Synovate South Africa is ISO 9001: 2000 certified ensuring top quality in all our projects.
• We are members of SAMRA and ESOMAR.
• Synovate South Africa are the tracking experts and have the systems to optimise project efficiency, flexibility and scaleability.
• With offices in all of South Africa's main centres, we serve the local communities; ensuring cost efficiencies.
• We are committed to BEE and skills transfer, as reflected in our BEE score.