ViewsCast is very flexible and has many applications:

• Call center staff and customer monitoring
• Competitive global benchmarking using the ViewsCast Global ScoreCard
• Transactional customer satisfaction measurement
• Product and packaging evaluations
• Event feedback
• Readership and viewer surveys
• Gathering mystery shopping results
• Political polling (a candidate can quiz the electorate in his or her voice)
• Medical practitioner/Patient surveys
• Database and loyalty member profiling
• Screening and recruitment for specialty panels/future research