Synovate PinPoint
PinPoint is a sophisticated and unique way of measuring and interpreting brand–image data. It seeks answers to two key questions:
- What really drives people to buy one brand over another?
- Which attributes need to change to maximise a brand's potential?
In essence, PinPoint helps you:
- Identify the true reasons for brand preference
- Highlight priorities for enhancing a brand's image
- Suggest potential new-brand positioning
- Understand the brand's threats and opportunities
A secondary benefit of Market Barriers is that it allows each brand to quantify how many hostages it has, how much business is at stake and which competitor brands present the most threat.