Driving Change...

A global retail & telephone mystery shopping project conducted across 39 different countries. The co-ordination of this project has been designed so as to generate local market insight and drive a consultancy-style interaction at the local, regional and global levels, with one global leading office (UK) working with 5 regional co-ordination hubs (US, Argentina, UK, Saudi Arabia and Hong Kong). A firm global template is applied in all markets. A web-based reporting platform is used, whereby mystery shoppers report findings instantly via a web portal. This allows research teams to have access to job progress and preliminary findings at anytime in any places, and client teams around the world to have instant access to their local results.

Business Information Gathering...

A global retail mystery shopping project conducted across 19 different countries. The co-ordination of this project has been designed so as to cover all key market time zones effectively, with one global leading office (US) working with 3 regional co-ordination hubs (US, UK and Singapore). Samples cover different outlet sectors. While a general template applies, customised approaches are put in place for different nature of outlets and country development. A web-based instant reporting platform is used, whereby mystery shoppers report findings instantly via either IVR or a web portal. This allows research teams (particularly global and regional offices) to have access to job progress and preliminary findings at anytime in any places.

Compliance Enforcement...

A global forecourt mystery shopping project conducted across 14 different countries. Samples cover different service stations and on-site store types. While a general template applies, customised approaches are put in place for different forecourt and on-site store layouts and compositions, and for country development. A web-based instant reporting platform is used, whereby mystery shoppers report findings instantly via either IVR or a web portal. This allows research teams (particularly global and regional offices) to have access to job progress and preliminary findings at anytime in any places, and also for delivery of basic scorecard reports at site level within 48 hours of a mystery shopping visit being undertaken.