Now if I could just sell one of those to 1.3 billion people...

They may be emerging in terms of economic measures, but there's nothing emerging about the likes of Brazil, Russia, India and China in terms of consumer clout. Growing affluence and middle class demand makes these some of the hottest markets in the world. Clearly your brand needs to be there.

But it is a mistake to neglect other potential powerhouses in Latin America, Asia, Africa and Central and Eastern Europe... we call them Hotspots and we have 14 special reports to give our clients a taste of what makes each market unique.

And we know what we are talking about. Synovate has teams and expertise in all these places. (We do interviews in more than 550 cities in China for instance... that's a lot of cities and we know them all.) Our people can help you understand a market in a broad sense or tackle your unique business challenge across all these markets and more.

Our Synovate Business Consulting division is especially adept at helping you find potential for your products and services in the world's emerging markets.

We'd love to help you make a difference in the world's most dynamic markets. Contact us for more information


Emerging Market Insights
  • 98.9% of Brazil – 54 million households – are fanatical devotees of soap opera Rede Globo. Soap operas have sparked trends ranging from rodeo fashion to nail art, inspiring marketers to explore product placement.
  • Courting India's adult consumers? Then start with their kids. India's 452.5 million children play a crucial role in almost every major family purchase including cars, consumer durables and the family home.
  • 61% of Chinese consumers would choose local over international brands given equal quality and price. Even though, on average, Chinese consumers give their own brands lower ratings, in some other cases local brands have achieved parity – if not superiority – to global brands.
  • What would Egyptians do with 20% more household income? 43% would spend most of it, mainly on clothing, and 11% would stash it under their bed!
  • South Africans look back with pride and face tomorrow with confidence: 85% are proud of what their country has achieved, and 79% believe South Africa has a bright future.
  • Owning a home is the ultimate Turkish dream – and it's well within reach: 87% of rural residents and 60% of urban dwellers own their own home.
  • Russians are eager to try new trends, products and brands, and this openness extends to work – 25% of them have changed employer in the past 12 months.
  • Indonesian consumers don't have to look for a nearby retail store to buy everyday items. Street vendors in Indonesia sell everything from bags of shrimp-flavored snacks to sachets of shampoo.
  • Argentineans clearly have a taste for the finer things in life. Before the most recent economic crisis, Argentina was the second largest market in terms of share for Moet & Chandon champagne – behind France and ahead of California.
  • Romanians love to shop: 42% go shopping when they want to cheer themselves up. And if they had a financial windfall, buying new clothes tops their wish list.
  • What would Poles do with 20% more household income? 34% would spend most of it, mainly on holidays, 27% would save it, and 18% would invest it – mostly in stocks, annuities, bonds or mutual funds.
  • While the Thai capital, Bangkok, represents a disproportionate share of the country's wealth, don't be fooled by the big city's lights. Thailand's less developed areas, with attractive levels of disposable income and relatively low exposure to marketing and brand development, offer huge opportunities for brand growth across a range of product categories.
  • Mexicans are in no rush to swipe their credit cards. Among the middle & class, 75 to 80 percent of all consumer purchases are made in cash.
  • When it comes to choosing between a product made locally or internationally, 63 percent of Hungarians embrace their heritage and prefer to buy the local brand.

For more insights about fourteen emerging markets, check out Synovate's Hotspots reports.