Label love across the world
It's Prada darling...
It's not just an elite few in the world's champagne set now. Luxury markets are springing up all over the world, often in places where locals would have not even heard of Rolex, BMW or Hennessey just a few short years ago. Luxury brands face the unique challenge of growing profits and customer bases without losing luster.
Synovate works with luxury brands across established and fast-emerging markets alike.
We've discovered that:
- 26% of Russians are prepared to spend more than US$120 for the perfect pair of designer jeans - and 10% would spend more than US$200
- Fourteen percent of top managers in Latin America own a luxury watch worth more than US$1,000
- And we know that luxury in China is all about showing off your wealth in an obvious way... luxury items are a badge that people wear, used to set themselves apart from the group.
Get in touch to find out how we can help your brand grow without compromising its appeal and prestige.