What people watch, read, surf and listen to – and their implications for your business

Synovate strives to stay one step ahead in the fast-moving world of media. We watch emerging trends and how changes in consumer behaviour alter media relationships.

Synovate PAX is one of the company's flagship surveys – tracking media, prosperity and influence across Asia, the Middle East and Latin America. Used and trusted by almost every major regional media organisation and media specialist, PAX is the currency for upscale audiences in three regions. more »

Synovate EMS - European Media & Marketing Survey is a similar in-kind of survey that measures both international media and national media, TV and print, offering in-depth view on media usage among Europe's affluent target groups and insights into an ever-changing media scene in Central Europe. more »

Digital Life is EMS latest product (an online version soon to be released across Europe & Asia) providing further insights into: who, what, where, when and why the regions' most affluent and influential consumers use media. Digital Life seeks to capture and understand the many different ways up-market individuals use media and how widely exposed they are to the different forms of media (both traditional and digital) throughout the day.


Our other syndicated media studies in Asia Pacific can also provide customised insights into media audiences for clients across the world. These include: