Synovate's Global Omnibus service is conducted in 55 countries across the Americas, Asia, Europe, Africa and the Middle East. We help you navigate the tangles of cultural diversity and language traps and harmonise operational differences inherent to multi-country research.

Global Omnibus gives swift and valuable consumer feedback from around the globe—quickly, reliably and affordably. With a simple phone call to the nearest Synovate contact within your own time zone, we make your multi-country, or even local, research project happen without fuss or hassle.

In continuous operation since 1986, the Global Omnibus international network ensures that all projects are:

• Consistent and reliable: From data collection to processing and reporting of results, the same best-in-class methodology has been applied so that your business intelligence is coherent, relevant and fully comparable regardless of time and place collected.
• Cost effective: Fixed costs are spread among multiple clients, making international research projects affordable.
• Fast: From 5 times weekly to monthly, depending on geographical area, Global Omnibus provides a convenient vehicle to fulfill most urgent customer research requests you can think of.

Global Omnibus is used to gather customer feedback in a variety of areas including international buying habits, attitudes, opinions and global trends.

Frequent Global Omnibus applications include:

• Awareness and usage studies
• Point-in-time tracking
• Concept testing
• Incidence checks
• Surveys of lower-incidence groups
• Public relations applications
• And whatever else you want to ask...

• More information about Synovate Global Omnibus
• Other Synovate omnibus research solutions