Synovate TeleNación and Synovate TeleNacional (US only)

The Hispanic and Latin markets at a fraction of the cost

TeleNación and TeleNacional were developed as quick-turnaround survey research vehicles that offer many of the advantages of custom research at a fraction of the usual costs. These omnibuses are multi-sponsored, but survey questions and market selection are customised for each client and the results are separately reported to individual clients on a proprietary basis.


TeleNación

The standard sample for TeleNación is made up of 300 Hispanics living in any one of the chosen top ten Hispanic markets.

The ten major Hispanic television markets (DMAs):

  • Los Angeles
  • New York
  • Miami
  • Chicago
  • Houston
  • San Francisco/San Jose
  • Dallas/Ft. Worth
  • San Antonio
  • Phoenix
  • McAllen/Brownsville

Other markets can be added on a custom basis. A telephone sample is drawn for each market to properly represent both unlisted and listed telephone numbers. TeleNación omnibus is fielded monthly beginning on the last Tuesday of the month.

Results are delivered electronically one week after start of interviewing and include one demographic banner that is delivered electronically. Custom banners, data files and hard copy tabulations are also available.


TeleNacional

One of our two new products is TeleNacional which consists of a national sample of 500 Hispanics drawn from all areas across the US. A representative sample of listed telephone numbers is drawn nationally (not market-specific) for households with Hispanic surnames.

For TeleNación and TeleNacional, a trained staff of bilingual interviewers conducts all interviews from our central CATI facilities in Miami under the direct supervision and monitoring of experienced field supervisors. We monitor and/or validate at least 20% of each interviewer's work.

These solutions are great for:

ATU (Awareness, Trial and Usage) a popular application, which measures how well a client's brand stacks up against others in its category Tracking studies – as changes in the data over time can be attributed with confidence to actual changes in the market rather than variations in methodology.