Global Omnibus

Global Omnibus is Synovate's Global Omnibus service conducted in 55 countries across the Americas, Asia, Europe, Africa & the Middle East. Thanks to our presence in 4 major regions, across 24 time zones, Synovate's Global Omnibus helps you navigate the tangles of cultural diversity, language traps and harmonises operational differences inherent to multi-country research.

Global Omnibus gives swift and valuable consumer feedback from around the globe—quickly, reliably and affordably. With a simple phone call to the nearest Synovate contact within your own time zone, we make your multi-country, or even local, research project happen without fuss o hassle.

In continuous operation since 1986, the Global Omnibus international network ensures that all projects are:

  • Consistent and reliable: From data collection to processing and reporting of results, the same best-in-class methodology has been applied so that your business intelligence is coherent, relevant and fully comparable regardless of time and place collected.
  • Cost effective: Fixed costs are spread among multiple clients, making international research projects affordable.
  • Fast: from 5 times weekly to monthly, depending on geographical area, Global Omnibus provides a convenient vehicle to fulfill most urgent customer research requests you can think of.

Global Omnibus is used to gather customer feedback in a variety of areas including international buying habits, attitudes, opinions and global trends.

Frequent Global Omnibus applications include:

  • Awareness and usage studies
  • Point-in-time tracking
  • Concept testing
  • Incidence checks
  • Surveys of lower-incidence groups
  • Public relations applications
  • And whatever else you want to ask...