Synovate Global Omnibus

Issue:

A major automotive company wanted to measure public awareness and willingness to purchase new energy-efficient fuels and automotive technologies. Their major markets were in nine countries across Asia, Europe and Latin America.

Action:

Global Omnibus was used to conduct the study across the nine countries in the same month. In-country experts provided translations and recommendations for country-specific brands lists, which allowed the company to get a glimpse of the global market while still focusing on the specific regional differences.

Based on the results, the automotive firm was able to adjust its long-term new technology research and sales plan for each foreign market. They continue to track awareness and purchase intent for new technologies on a yearly basis.

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Synovate Global Omnibus

Issue:

A major entertainment corporation wanted to measure movie rental trends during the Christmas season across five countries in Europe and Latin America.

Action:

Using Global Omnibus, the entertainment corporation was able to measure how many people were renting videos during the holidays, which types of videos and why.

The corporation was able to identify some of the main cultural differences in movie watching behaviour and develop an appropriate marketing strategy for Christmas season video rentals in each country.

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