Synovate MiniScreen
Only pay for the information you really need
MiniScreen is the Global Opinion Panels' monthly omnibus mailing service that mails along with Data Gage. This service enables clients to purchase a portion of a card questionnaire instead of the customary full card as with Data Gage. Clients can buy as little as an eighth or as much as half a card. Non-competing clients share the questionnaire.
Because clients may only have a few questions, which limits their information needs to a portion of a card, the cost is considerably less than a full Data Gage study. You only pay for what you really need. The cost includes data collection and processing and, at the close of field, we provide a clean data file and Quantum tables showing the overall (topline) results.
MiniScreen mails to 20,000 households every month. Larger samples of 40,000, 60,000 or 80,000 are available in the first month of each quarter.
MiniScreen has a large sample base. Samples are nationally representative on the basis of geographical region, population density, age of panel member, household income and household size.
MiniScreen is excellent for:
- Category screening
- Incidence checking
- Brief questionnaire
Benefits include:
- Low cost - shared costs
- Nationally balanced sample
- Category exclusivity
