Synovate TeleNation

Issue:

A major advertising agency was pitching for new business and needed information on public opinion for a potential client's product line.

Action:

TeleNation was used to quickly and affordably gather public opinion on the overall interest and feeling towards the potential client's product line.

The data provided the advertising agency with information that helped them develop a successful bid for that client's advertising business.

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Synovate TeleNation

Issue:

A public relations firm needed to know what the public response was on a negative news story for one of their key clients.

Action:

Using TeleNation OverNight the firm was able to gather information quickly that helped the public relations firm understand public reaction.

The public relations firm was able to understand the public reaction to their client's negative news story and develop an appropriate response as quickly as possible.

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Synovate TeleNation

Issue:

An automotive manufacturer and its advertising agency were looking for initial reaction and buyer response to new TV commercial.

Action:

TeleNation Tracker was used to gather enough respondents who had seen and recalled the commercial and determine their reaction and purchase intent to the automobile.

The automotive company and its advertising agency were able to refine and focus their TV commercial by tracking the results over time to yield a greater buyer response.

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