Synovate PriceQuest
A set of rigorous methodologies that identifies the right balance between product price and profitability.
Available as a standalone solution, PriceQuest is also very effective when used with ConceptQuest and ProductQuest.
PriceQuest assesses price elasticity and optimal pricing by employing both experimental (conjoint and discrete choice) and non-experimental (price sensitivity method, Gabor-Granger) techniques.
