Retail Performance

Through our acquisition of Retail Performance, Europe's leading provider of scientific footfall monitoring and behavioural analysis systems, Synovate is able to provide retailers with Key Performance Indicators to measure, manage and improve customer volume, sales opportunities, conversion rates, staff stretch, promotional activity and in-store lay-outs.

Monitoring more than 1.1 billion visits to over 6,500 retail premises and operating in more than 20 markets across Europe, the Americas and Asia Pacific, Synovate Retail Performance is recognised as a leading industry commentator on retail improvement and retail trends.


Customer Counting

Retail Performance's electronic customer counting technology begins by answering the retailer's most basic question "What is actually driving our business: are changes in the volume of sales the consequence of a rise/fall in footfall levels or changes in the percentage of shoppers that make a purchase?" With a unique level of accuracy, we measure and report customer numbers entering stores, building a factual picture of footflow for the retailer, hour by hour, week by week, month by month, year-on-year.


Customer Behaviour

Retail Performance's video tracking system answers the retailer's question "How do people shop in our stores: why do they behave in the way that they do?" By capturing on video the shopper's complete experience from store entry to exit, and analysing the behaviour patterns, the solution provides the retailer with facts and insight into the quality of the shopping experience, and how it matches the intentions behind store design. The analysis can drill down to fixture level, providing both qualitative and quantitative feedback on issues such as what shoppers touch and try, how they navigate their way round the store and interact with staff.


Point of Purchase Impact

Totally unique to Synovate, Retail Performance's point-of-purchase sensing technology provides the answer to the retailer's question "What is happening down at the fixture level: are new displays effective in drawing the shopper's attention?" This system takes customer navigational analysis to a new level of micro detail. It offers a scientific means of testing the efficacy of merchandising initiatives, quantifying aisle movement and dwell patterns.


Retail Think Tank

The Retail Performance/ KPMG Retail Think Tank was founded in February 2006. It meets quarterly to provide credible, authoritative thought leadership on the key areas affecting the retail industry and influencing its future in the UK. Its executive members are rigorously selected from non-aligned disciplines. For further information visit Retail Think Tank.