Synovate helps you understand today's increasingly knowledgeable and demanding shoppers.

The ways we help retailers include:

• Mall customer profiling and usage studies
• Footfall tracking
• Store exit studies
• In-store interviews
• Consumer usage and attitude studies for branded goods
• Concept and advertising tests for brands, malls and outlets
• Customer satisfaction tests to understand key drivers for retaining quality tenants

We offer a number of tools for retailers and manufacturers to better understand and predict shopper behaviour, including:

• Predictive models of store choice linked to category shopping experience
• Predictive models of shopper spend by category, aisle and total store, linked to store ratings and frequent shopper data
• Strategy Maps indicating the purpose each category in an aisle serves (e.g., create excitement, drive traffic, core category, transaction add-on)
• Advanced segmentation and data mining to find the most valuable shoppers, develop customer centricity segments, and determine conversion drivers
• In-store data collection via ION EveryWareTM, a touch screen laptop for in-store observation/interviewing

• Talk to us about our retail research
• Visit the Aztec website
• Visit the SPSL website